Since Kontent AI is a Headless CMS and designed to be multi-channel rather than website-centric, the concept of associating a URL with a content item is not implemented out of the box. There are two approaches for modeling content relationships to implement something like a traditional CMS "tree": top-to-bottom and bottom-to-top. In this article we'll consider the top-to-bottom approach for modeling content relationships, as it is more user-friendly for content editors working in the Kontent.ai admin interface.